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Back to 2003 News Archive

ALMOST SWEET SMELL OF SUCCESS

A STRANRAER-based company is in line to win £750,000 worth of orders. But all of the manufacture involved will be done by a workforce on the Isle of Skye.

And unless David Taylor can get together around £150,000 to open a factory in the town, any additional orders will also go to the Skye company. Dave estimates there would be jobs for up to ten people locally.

Readers of the Free Press may recall how he opened up a small unit to produce equipment to spread fragrances in shops, supermarkets and other places.

Circumstances meant that closed down, but Dave put all the information about the fragrances on his website.

And it was after reading that information that Hans Nilsson who works for the European Division of The Watt Design Group from the USA, decided to carry out an experiment in a supermarket in Scandanavia.

The company supply IT equipment to a range of supermarket giants including Wal-Mart and Tesco which provides them with massive amounts of information on daily sales, who is buying what and how.

So Mr Nillson carried out tests in a Scandanavian supermarket and discovered that impulse buying of oranges soared after orange fragrance was introduced at the fruit area.

Further tests involving orange, coffee and linen fragrances are to be carried out in a supermarket in Stockholm In the meantime, Mr Nillson contacted Dave, flew into Prestwick and came to Stranraer for face-to-face talks.

Dave told the Free Press this week:

"We are positive the results will be positive".

That would mean an order for one thousand machines together with the fragrances to go with them.

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