to 2003 News Archive
ALMOST SWEET SMELL OF SUCCESS
STRANRAER-based company is in line to win £750,000
worth of orders. But
all of the manufacture involved will be done by a workforce
on the Isle
unless David Taylor can get together around £150,000
to open a factory
in the town, any additional orders will also go to the Skye
company. Dave estimates there would be jobs for up to ten people
of the Free Press may recall how he opened
up a small unit to
produce equipment to spread fragrances in shops, supermarkets
Circumstances meant that closed down, but Dave put
all the information about the fragrances on his website.
And it was after reading that
information that Hans Nilsson who works for
the European Division of The Watt Design Group from the
USA, decided to
carry out an experiment in a supermarket in Scandanavia.
company supply IT equipment to a range of supermarket giants
Wal-Mart and Tesco which provides them with massive amounts
on daily sales, who is buying what and how.
So Mr Nillson
carried out tests in a Scandanavian supermarket and discovered
that impulse buying of oranges soared after orange fragrance
at the fruit area.
Further tests involving orange, coffee
and linen fragrances are to be
carried out in a supermarket in Stockholm
In the meantime, Mr Nillson contacted Dave, flew into Prestwick
and came to
Stranraer for face-to-face talks.
Dave told the Free Press this
are positive the results will be positive".
That would mean an order for one thousand
machines together with the
fragrances to go with them.